Product Design and Development, UlrichChapter 1: Introduction Chapter 2: Development Processes and Organizations Chapter 3: Opportunity Identification Chapter 4: Product Planning Chapter 5: Identifying Customer Needs Chapter 6: Product Specifications Chapter 7: Concept Generation Chapter 8: Concept Selection Chapter 9: Concept Testing Chapter 10: Product Architecture Chapter 11: Industrial Design Chapter 12: Design for Environment Chapter 13: Design for Manufacturing Chapter 14: Prototyping Chapter 15: Robust Design Chapter 16: Patents and Intellectual Property Chapter 17: Design of Services Chapter 18: Product Development Economics Chapter 19: Managing Projects
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton
School of Business, University of Pennsylvania.
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan
School of Management at MIT.
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