When Paul Shapiro took his first bite of clean meat in 2014, more humans had gone into space than had eaten real meat grown outside an animal. In addition to being among the world's first clean meat consumers, Paul is a four-time TEDx speaker, the co-host of the Business for Good Podcast, the CEO of The Better Meat Co., and longtime leader in food sustainability. He's published hundreds of articles in publications ranging from daily newspapers to academic journals. Paul lives in Sacramento, California with his wife Toni Okamoto, author and founder of Plant-Based on a Budget. His first book, Clean Meat, is a Washington Post bestseller, and has been translated into numerous other languages. You can read more about Paul's work and contact him at Paul-Shapiro.com.
"A brisk and engaging case, Clean Meat advocates without
overselling."
--Wall Street Journal
"Shapiro's book is a wake-up call informing Americans that not only
will lab-grown, cultured meat be healthier--unnecessary antibiotic
usage on animals living in crowded, contaminated quarters has made
the quality of much of our meat questionable at best--it will also
tremendously reduce animal suffering."
-Big Think
"[A] carefully researched and lively written volume."
--Pacific Standard
"An intriguing argument from an animal rights perspective for
developing an economy of cultured, lab-born meat. Shapiro, a vice
president at the Humane Society, observes at the outset that the
seemingly science-fiction-y thing he calls "clean meat" is a
reality. . . Shapiro serves up portraits of a rapidly developing
technology."
--Kirkus Reviews
"The meat we sell at Whole Foods Market is rated on an animal
welfare scale of 1-5+ but when clean meat hits the market, I'd like
to put it in our meat section with an animal welfare rating of 10
since it means no animals were harmed or killed. Read Paul
Shapiro's captivating account of the entrepreneurs working to
enable us to sell that meat soon."
--John Mackey, CEO of Whole Foods Market
"Clean Meat offers an enthralling look into a near future where
many of our most dangerous food safety risks could be all but
eliminated. Paul Shapiro tells a tale in this important book that
could just save your life."
--Michael Greger, M.D., bestselling author of How Not to Die
"Clean Meat offers an inspirational look into a future where the
cellular agricultural revolution helps lower rates of foodborne
illness, greatly improves environmental sustainability, and allows
us to continue to enjoy the food we love."
--Kathleen Sebelius, Former US Secretary of Health & Human
Services
"An interesting and controversial glimpse into how cellular
agriculture may supplement conventional agriculture and how
innovation offers a variety of additional ways to feed a hungry and
growing world."
--Dan Glickman, Former US Secretary of Agriculture
"Clean meat could be a huge win for animal welfare, human health,
and the planet. If you want to learn more about the scientists,
entrepreneurs and activists who are leading this revolution, read
Paul Shapiro's compelling and optimistic book."
--Eric Schmidt, Executive Chairman of Alphabet, former CEO of
Google
"Clean meat is poised to revolutionize the business of food and
agriculture, addressing many of our most pressing problems. This
book artfully tells the story of the roots of that revolution and
where it may be leading us."
--Jack Welch, former CEO of General Electric, and Suzy Welch, TV
journalist, co-authors of Winning
"Paul Shapiro has artfully chronicled a most important development
in his very worthwhile book Clean Meat, destined to take its place
in the literature of moral progress."
--Michael Shermer, publisher of Skeptic magazine and author of The
Moral Arc
"Paul Shapiro has written a timely and informative book on the
exciting transformation that is about to happen in the way we
produce our food. He introduces us to the bold young innovators and
entrepreneurs who are developing clean meat, milk and eggs. What
they are doing has the potential to put an end to a vast quantity
of cruelty, and to make a dramatic reduction in greenhouse gas
emissions."
--Peter Singer, bestselling author of Animal Liberation and
Princeton ethicist
"Paul Shapiro provides a fascinating look at the future of food and
the innovators who are working to interrupt and reinvent the food
system. Clean Meat is an interesting and worthwhile read."
--Ann Veneman, former executive director of UNICEF and former US
Secretary of Agriculture
"This is the book to read to understand the story of the cultured
meat movement."
--Mark Post, creator of the world's first clean burger
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