As the most vivacious and vociferous founding member of behavioural economics, Thaler presents his insightful findings with stories about data and experiments and shows us how to avoid making costly mistakes in our own lives.
Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business. He was awarded the Nobel Prize in Economics in 2017.
Wildly disruptive
*Bloomberg*
Gripping... a novelised intellectual history, replete with heroes
and villains, triumphs and disasters, conflicts and comradeship...
Thaler is a brilliant scholar, endlessly curious, empirically
inclined and public spirited
*Guardian*
Misbehaving gives us the story behind some of the most important
insights in modern economics. If I had to be trapped in an elevator
with any contemporary intellectual, I'd pick Richard Thaler
*Malcolm Gladwell*
A long, genial, often humorous account of the progress of
Behavioural Economics by one of its most gifted practitioners.
Kahneman has described Thaler as lazy; he meant it as a compliment
because Thaler's laziness means he concentrates only on the really
important questions that get him out of bed in the morning... this
is important stuff
*Sunday Times*
Robust enough intellectually to be a serious work of social science
and a proper record of an important intellectual movement,
Misbehaving is also fun for the general reader... a good book about
an important topic
*The Times*
Professor Thaler's entertaining book provides an important reminder
of both the challenges and opportunities that come from working
across the sometimes artificial boundaries between academic
disciplines
*New York Times*
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